Associate Vice President, Brand

📋 Description

• Defines and leads Geotab's global brand strategy, positioning, and identity.
• Oversees internal studio and external agencies for on-brand campaigns.
• Develops brand standards and governance across GTM touchpoints.
• Monitors cultural trends and competition to guide brand evolution.
• Manages brand budget with ROI metrics tied to business value.
• Collaborates with Communications and regional teams to adapt strategy regionally.

🎯 Requirements

• Translate business goals into a differentiated, long-term brand strategy.
• Lead multidisciplinary creative teams and agencies with excellence.
• Use data and market insights to inform brand decisions and ROI.
• Partner across functions and influence without direct authority.
• Coach and develop diverse teams; foster psychological safety.
• Manage multi-million dollar budgets focused on outcomes and brand equity.

🎁 Benefits

• Flexible hybrid working model.
• Home office reimbursement program.
• Baby bonus and parental leave top up.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive.
• Competitive medical and dental benefits; retirement savings.