Associate Performance Marketing Manager

📋 Description

• Execute paid media for Sunnyside, Cresco Labs' national retail brand.
• Manage day-to-day with external agencies on campaigns in-flight.
• Ensure timely campaign launches and media activation with internal/external teams.
• Drive national and regional email and text marketing to increase tickets and value.
• Lead Sunnyside lead generation programs and manage vendors.
• Compile data and insights with Marketing Analytics to optimize performance.

🎯 Requirements

• Bachelor's degree in Marketing, Communications or related field.
• 3+ years of experience in media planning/analysis.
• 2+ years of experience in email/text marketing; journey a plus.
• Current channel expertise with ability to learn new methods of advertising, email, and lead gen.
• Retail + CPG experience with direct-to-consumer tactics preferred.
• Experience planning and directing digital media including programmatic.

🎁 Benefits

• Major medical, dental and vision insurance.
• 401(K) match program.
• FSA/HSA programs.
• LTD/STD options, life insurance and AD&D.
• Paid holidays and paid time off.
• Bonuses, stock options and employee discounts.