Associate Manager, CRM

📋 Description

• Create and optimize lifecycle marketing across email, push, SMS, and long-form content.
• Evolve CRM strategy with weekly campaigns, automated flows, segmentation, deliverability, and reporting.
• Develop scalable segmentation and personalization using customer behavior and lifecycle data.
• Run hypothesis-driven A/B tests across messaging, cadence, and timing.
• Maintain lifecycle channel health: deliverability, hygiene, compliance, and frequency management.
• Track and report lifecycle KPIs, including revenue, engagement, churn, and retention.

🎯 Requirements

• At least 2 years of CRM and lifecycle marketing experience, preferably in digital subscription, kids and family, and/or gaming industries.
• Hands-on experience with Salesforce or another comparable CRM platform.
• Deep experience with email and SMS automation, segmentation, and testing.
• Excellent time management, cross-functional communication, and collaboration skills.
• Strong attention to detail and experience QAing emails and other communications.
• Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights.

🎁 Benefits

• Competitive compensation package.
• Flexible working hours and vacation policy.
• Product-driven culture that treasures talents and individual growth.
• Hands-on experience with cutting-edge technologies in the evolving gaming field.