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hubspot email marketing lifecycle marketing segmentation pardot📋 Description
- Build, QA, and deploy email campaigns for nurture and engagement.
- Write and refine high-performing email copy across the lifecycle.
- Adapt tone and messaging by persona, industry, funnel stage, and region.
- Run A/B tests on subject lines, preview text, copy, CTAs, and timing.
- Use Pardot/Account Engagement and HubSpot to implement campaigns end-to-end.
- Analyze and share performance metrics (open rates, CTR, CVR, pipeline impact).
🎯 Requirements
- 3+ years of email, lifecycle, or marketing ops experience.
- Hands-on with marketing automation platforms (Pardot/Account Engagement, HubSpot).
- Clear, persuasive, and conversion-focused email copy.
- Strong segmentation, nurture programs, and B2B journeys.
- Messaging frameworks and value-based writing for personas.
- Testing and iterating on copy using data and insights.
🎁 Benefits
- Competitive benefits: health, retirement, and family support
- Employee giving match
- Mobile phone stipend
- Generous wellness reimbursement
- Generous vacation policy
- Parental leave and family planning benefits
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