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12 hours ago
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hubspot marketing analytics email marketing b2b lifecycle marketingπ Description
- Build, QA, and deploy email campaigns for nurture and engagement.
- Write concise, persuasive email copy for lifecycle stages.
- Adapt tone by persona, industry, funnel stage, region; keep brand voice.
- Run A/B tests on subject lines, preview text, CTAs, timing.
- Use Pardot/Account Engagement and HubSpot to implement campaigns end-to-end.
- Analyze and share open rates, CTR, CVR, MQL, and pipeline impact.
π― Requirements
- 3+ years in email, lifecycle, or marketing ops roles.
- Hands-on with marketing automation platforms (Pardot Account Engagement, HubSpot).
- Proven ability to write clear, persuasive, conversion-focused email copy.
- Strong segmentation, nurture programs, and B2B buying journeys.
- Experience testing and iterating on copy using data and insights.
- Translate metrics into actionable insights to move pipeline.
π Benefits
- Health, mental health support, and retirement benefits.
- Employee giving match.
- Mobile phone stipend.
- R&R days to rest and recharge.
- Generous vacation policy with manager-approved time off.
- Parental leave and family planning benefits.
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