Associate Director, Strategy - Events and Experiences

📋 Description

• Evaluate client objectives and roadmaps to design physical footprints.
• Develop retail engagement strategies for consumer electronics; map user journeys.
• Strategize the connection between events and digital ecosystems; amplify activations.
• Define what 'success' looks like; measure dwell time, sentiment, and digital behavior.
• Lead strategic narratives for pitches in experiential and retail.
• Identify growth opportunities in the US market to expand the experiential portfolio.

🎯 Requirements

• 7-9 years in strategy, with at least 5 years in experiential marketing or retail strategy.
• Must be based in the US (CA or NY preferred).
• Agency experience in a dynamic environment.
• Deep knowledge of consumer electronics, hardware, or tech brands.
• Strong spatial awareness; map user journeys and dwell times.
• Design for dopamine, belonging, and memory, not just aesthetics.

🎁 Benefits

• Excellent, full coverage medical, dental, and vision insurance.
• Generous PTO and 15 company-wide holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with emphasis on personal well-being.
• Career growth in a disruptor space and entrepreneurial opportunities.