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trade shows consumer electronics experiential marketing retail strategy brand activationπ Description
- Evaluate client objectives and product roadmaps to design footprints.
- Develop retail engagement strategies for consumer electronics and wearables.
- Strategize the connection between physical events and digital ecosystems.
- Define success metrics across experiences: dwell time, sentiment, behavior, conversions.
- Lead strategic narratives for new business pitches in experiential and retail.
- Identify and pursue growth opportunities within the US market to expand the agency's experiential portfolio.
π― Requirements
- 7-9 years in strategy with at least 5 years in experiential marketing.
- Must be based in the US; California or New York preferred.
- Current or recent agency experience required.
- Deep knowledge of consumer electronics, hardware, or tech brands.
- Strong spatial awareness to map journeys, dwell times, and engagement.
- Ability to articulate complex ideas into human-centric physical experiences.
π Benefits
- Excellent, full coverage medical, dental, and vision insurance.
- Generous PTO and 15 company-wide holidays.
- 401k with company contribution.
- Paid parental leave.
- Work-life balance with emphasis on personal well-being.
- Career growth and entrepreneurial opportunities within the Monks network.
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