Related skills
predictive modeling comscore mri gwi nielsen media impact📋 Description
- Translate client objectives into outcome-driven, cross-channel media strategies
- Lead cross-channel media plans, including audience strategy, budgeting, flighting
- Use performance data to inform planning decisions, diagnose issues, and optimize
- Design audience strategies using first-/second-/third-party data
- Test-and-learn mindset; build structured testing roadmaps
- Partner with data/creative/strategy teams to ensure integration
🎯 Requirements
- 4+ years of media planning experience in digital/performance media
- Experience on performance-driven accounts (leads/subs) with $30M+ spend
- Proven track record in full-funnel, cross-channel media strategies
- Deep understanding of programmatic, social, and search media
- Strong experience with tools: Commspoint, Nielsen Media Impact, Comscore, Ad Intel
- Expertise in audience strategy with MRI/GWI and first-party data
🎁 Benefits
- Equal opportunity workplace with accommodations for disabilities
- Inclusive culture across teams and offices
- Clear pathways for career progression
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