Related skills
search programmatic comscore mri nielsen media impact📋 Description
- Translate client objectives into outcome-driven, full-funnel media strategies across awareness, consideration, and conversion
- Lead cross-channel media plans including audience strategy, budgeting, flighting, and allocation
- Use performance data to inform planning and optimization, with historical results, testing, and learning
- Design robust audience strategies leveraging first-party data, platform-native audiences, and third-party data sources
- Operate with a test-and-learn mindset and structured testing roadmaps with data and client teams
- Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout planning and activation
🎯 Requirements
- 4+ years in media planning with deep digital and performance media expertise
- Experience on performance-driven accounts, ideally Non-Profit or large-scale clients ($30M+ annual spend)
- Proven track record developing and executing full-funnel cross-channel media strategies balancing efficiency with growth
- Deep understanding of digital media landscape: programmatic, social, and search
- Strong experience with planning and optimization tools (Commspoint, Nielsen Media Impact, Comscore, Ad Intel)
- Expertise in audience strategy and segmentation, including syndicated tools (MRI, GWI) and first-party data
🎁 Benefits
- Culture-first environment with focus on development
- Work across US offices with data-driven teams
- Clear path for growth and promotion
- Transparent interview process to learn about Brainlabs
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