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salesforce abm mta mmaπ Description
- Serve as primary client lead for 2β3 accounts with $500k+/mo ad spend
- Build and maintain client relationships
- Own revenue and retention for your accounts
- Drive overall strategy, forecasting, and planning
- Analyze performance data and KPIs
- Expand into new paid media channels (search, social, display, video, ABM, affiliate)
π― Requirements
- 5+ years of paid performance digital marketing experience
- Deep familiarity with ecommerce and lead gen B2C clients
- Experience forecasting and allocating digital marketing budgets across channels
- Comfortable digging into reporting; proficient with MTA, MMA, incrementality testing
- Performance marketing specialist with upper funnel/brand marketing awareness
- Strong communication when presenting strategy to C-Suite and executives
π Benefits
- Excellent medical, dental, and vision coverage
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with emphasis on well-being
- Career growth in a disruptor space and entrepreneurial opportunities
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