Associate Director, Customer Marketing & Education

📋 Description

• Own post-sale lifecycle: onboarding, adoption, retention, expansion, advocacy.
• Identify growth opportunities and guide programs to increase product usage and upsell.
• Define product adoption behaviors, adoption metrics, and lead product education.
• Collaborate with Product to align lifecycle strategies with real customer workflows.
• Set vision for scalable learning programs: webinars, courses, resource hubs.
• Own advocacy strategy from adoption to referrals; drive reviews, case studies, references.

🎯 Requirements

• 8+ years in customer marketing, lifecycle marketing, growth in a B2B SaaS context.
• Proven success owning post-sale metrics such as adoption, retention, expansion or net revenue retention.
• Strong understanding of customer lifecycle strategy, segmentation and behavior-driven marketing.
• Experience building or scaling customer education, onboarding or product adoption programs.
• Demonstrated ability to manage and develop a high-performing team.
• Analytical and data-driven, focused on measuring impact and driving improvements.

🎁 Benefits

• Fully distributed remote team with permanent remote setup.
• Home office stipend, phone and internet reimbursement.
• Virtual and in-person team bonding events.
• Healthcare benefits with employer premium coverage for individuals.
• 401(k) with employer contributions and equity opportunities.
• PTO, holidays, and parental leave.