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crm salesforce marketing automation experimentation lifecycle marketing📋 Description
- Lead CRM and Martech strategy to drive advertiser growth.
- Design and scale lifecycle programs with automation and learning.
- Build and optimize audience segmentation, lead mgmt, and cross-channel campaigns.
- Own the CRM/Martech roadmap; ensure integrated, scalable tools.
- Partner with Product, Engineering, Data, and Sales for data-driven solutions.
- Drive AI and automation adoption to improve personalization and speed.
🎯 Requirements
- 10+ years in CRM, lifecycle marketing, or martech (B2B/ads preferred).
- 5+ years leading and developing teams.
- Hands-on with CRM/CDP ecosystems (Salesforce, mParticle).
- Partner cross-functionally with Product, Engineering, Data, and Sales.
- Data-driven with analytics; translate insights into actions.
- Experience with experimentation frameworks and AI in marketing.
🎁 Benefits
- Remote work flexibility; work where you work best.
- North America region-based role; EST for collaboration.
- Health insurance, parental leave, 401(k), meal allowance, paid days off, holidays, sick leave.
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