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growth marketing ai aso app store optimization google play📋 Description
- Own the app store strategy across Fortis titles.
- Drive discovery and conversion via keyword strategy and metadata.
- Align UA campaigns, store presence, and in-game experiences for conversions.
- Build AI-driven workflows for scalable testing and insights.
- Collaborate with UA, Product Marketing, Creative, and Game Teams.
- Adapt to platform changes and evolving player behavior.
- Support organic loops and referrals with store alignment.
🎯 Requirements
- Strong experience in ASO for mobile gaming.
- Drive discovery and conversion via keyword strategy.
- Build and run structured A/B testing frameworks.
- Understand full-funnel growth: paid UA and organic.
- Familiar with AI tools/workflows for research and optimization.
- Cross-functional collaboration with marketing, creative, and product.
🎁 Benefits
- Diversity, inclusion, and belonging are core values.
- Grow with a seasoned, high-impact team.
- Impactful work shaping games and communities.
- Equal Opportunity Employer; commitment to fairness.
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