Related skills
ai app store optimization google play metadata optimization keyword strategy📋 Description
- Own end-to-end app store strategy across Fortis titles.
- Manage growth funnel from discoverability to conversion.
- Align UA, Product Marketing, Creative, and Game Teams.
- Apply AI-driven workflows to scale experimentation.
- Adapt to platform changes and evolving player behavior.
- Contribute to growth initiatives by supporting organic loops and store/in-game alignment.
🎯 Requirements
- Strong experience in App Store Optimization within mobile gaming.
- Deep understanding of App Store and Google Play ecosystems.
- Proven ability to drive discoverability and conversion via keyword strategy and metadata optimization.
- Experience building and running structured A/B testing frameworks.
- Familiarity with AI tools for research, ideation, and optimization.
- Ability to translate data-driven insights into scalable growth strategies.
🎁 Benefits
- Inclusive, diverse culture with growth opportunities.
- Join a seasoned team of gaming veterans.
- Opportunity to have a big impact on products and growth.
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