Senior Director of Marketing

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

Bidmachine is one of the fastest-growing mobile adtech companies, and we are looking for an experienced Senior Director of Marketing to lead the marketing team in a high-growth company. 

As the Senior Director of Marketing, you will be responsible for executing on GTM plans, building brand awareness and trust with our platform, creating strong relationships with existing customers to drive revenue growth and demand generation for new business.

We are looking for an expert marketer who understands how to solve customer pain points and can develop a deep understanding of products. You will work closely with sales, product and leadership, possess strong communication and organisation skills. You will need to think like an entrepreneur, have a bias for action and outcomes, and be able to take advantage of opportunities in a fast-paced market. 

Requirements for the role:

• At least 10 years in a marketing leadership role and at least 5 years in an adtech-related industry;
• Proven track record of taking ownership for delivering revenue growth;
• Proven experience with customer-facing messaging and positioning of adtech solutions;
• Strong background in leveraging email marketing, display advertising, social media, and event strategies to drive new business and customer growth;
• Excellent written and verbal communication skills; 
• Self-starter, independent, initiative taker and bias for action; 
• Strong analytical skills and experience with data-driven decision-making;
• Passion for making a positive impact in the world.

Key outcomes:

• Increase Bidmachine’s brand awareness across the portfolio's core customer segments;
• Grow and be accountable for top-of-funnel leads for each product via demand generation initiatives with clear messaging aligned with the value proposition to support sales targets;
• Increase upsell, cross-sell, and product updates via content marketing plans that drive sales and activation;
• Support the sales teams with sales enablement materials that underpin a strong and innovative product-led organisation;
• Lead cross-functional teams to successfully launch products and features to drive fast adoption and usage;
• Implement a marketing dashboard that links marketing efforts to clearly defined business and revenue outcomes;
• Gain a thorough understanding of customers by researching the market, identifying customer types, analyzing target groups, talking directly to customers, and reviewing company data.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!