Own the narrative for protocol products, upgrades, and roadmap.
Lead GTM planning for protocol launches and ecosystem initiatives.
Define target audiences (developers, institutions, partners) and tailor messaging.
Act as the voice of the market to Product and Engineering.
Ensure messaging is consistent across docs, website, and sales.

🎯 Requirements

Comfort writing short and long-form content for institutional audiences
Deep knowledge of crypto
Experience leading marketing campaigns in cross-functional teams
Intellectual curiosity; seeks client and market insights for positioning
Desire to become an expert in technical product features
Bonus: experience with L1/L2 protocols, staking, governance, or interoperability

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