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Overview
Join Anaplan as a Senior Product Marketing Manager for Anaplan Intelligence (AI). You will lead go-to-market strategy for AI-powered planning capabilities, shaping positioning, messaging, and cross-functional collaboration with product, sales, and enablement teams.
Responsibilities
- Define ICP, value proposition, messaging, and product launches for Anaplan Intelligence (AI).
- Develop go-to-market strategy, content, and training for product marketing across segments.
- Collaborate with Product, Sales, Demand Gen, and Customer Success to create launch plans, sales enablement assets, case studies, and battle cards.
- Conduct competitive analyses and market research; monitor AI/analytics market trends.
- Measure outcomes and optimize campaigns through data-driven analysis.
Qualifications
- 7+ years in product marketing or related B2B software roles; AI/analytics experience preferred.
- Strong written and verbal communication skills and ability to tell a compelling story; excellent cross-functional collaboration.
- Experience with enterprise software sales cycles and CRM; knowledge of Anaplan platform is a plus.
- Bachelor's degree required; MBA preferred.
About Anaplan
Anaplan is a leading cloud-native planning platform enabling connected planning across finance, sales, supply chain, and more.
Location
San Ramon, United States
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