Product Marketing Senior Manager - Finance Solutions

About Anaplan

Anaplan is a leading cloud-based planning platform enabling organizations to connect people, data, and plans for better decision-making. We are seeking a Product Marketing Senior Manager for Finance Solutions to drive go-to-market strategy, messaging, and demand generation.

Role Overview

As the Product Marketing Senior Manager for Finance Solutions, you will own the go-to-market strategy, positioning, and messaging for Anaplan's Finance solutions. You will partner with Product, Sales, and Customer Success to define compelling value propositions and drive cross-functional initiatives that accelerate growth.

Responsibilities

• Develop and execute integrated go-to-market plans for Finance Solutions.
• Define product messaging, positioning, and value propositions for target buyer personas.
• Collaborate with Product, Demand Gen, and Sales to create enablement content, messaging, and collateral.
• Lead competitive analysis and market research to inform strategy.
• Drive cross-functional campaigns and demand generation initiatives.

Qualifications

• 5+ years in product marketing or a related field, preferably in B2B SaaS and financial planning software.
• Experience with Finance solutions and enterprise sales cycles.
• Strong collaboration, communication, and leadership skills.
• Ability to analyze market data and translate into clear messaging.

Benefits

• Competitive compensation, comprehensive benefits, and opportunities for growth.

How to Apply

Apply via our Greenhouse listing: https://job-boards.greenhouse.io/anaplan/jobs/8096546002