Related skills
sql python excel google ads utm📋 Description
- Build and optimize Google Ads campaigns: structure, keywords, targeting, creatives.
- Analyze performance data to improve CTR, ROAS, and CPA.
- Monitor daily metrics, spot anomalies, and fix tracking issues.
- Use Excel and SQL to analyze large datasets for bid decisions.
- Collaborate with Analytics, Product, Eng, and Marketing on tagging and measurement.
🎯 Requirements
- 5–8 years in performance marketing, including 3+ years managing Google Ads end-to-end.
- Strong knowledge of Google Ads fundamentals, bidding, quality score, and search query analysis.
- Data-driven mindset with ability to define KPIs, analyze trends, and make evidence-based recommendations.
- Advanced Excel/Sheets and working knowledge of SQL for large datasets.
- Familiarity with GA/GA4, conversion tracking, and attribution basics.
- Clear communicator, comfortable sharing insights with cross-functional teams.
- Flexible to attend planned evening IST meetings to overlap with US teams.
- Leverages AI for creatives, keyword clustering, anomaly detection, and reporting.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!