Related skills
segment sql amplitude iterable hightouch📋 Description
- Design and run lifecycle programs across email, push, SMS, in-app, and product surfaces
- Build onboarding, activation, re-engagement, and retention flows for buyers and sellers
- Use marketing automation, behavioral data, and ML to personalize experiences at scale
- Translate product moments into timely, relevant lifecycle touchpoints
- Partner with Product, Design, Engineering, Data, and Sales to shape product experiences
- Own lifecycle experimentation and measurement across activation, conversion, and retention
🎯 Requirements
- 5+ years of growth, lifecycle, or product-led growth in fast-paced environments
- Proven ability to personally build and optimize lifecycle programs
- Experience with lifecycle tools (Iterable or similar); WhatsApp/Moveable Ink or Live Events a plus
- Ability to create complex audience segmentations; experience with Hightouch or SQL preferred
- Mobile-first growth focus; comfortable navigating ambiguity
- Strong analytical mindset; translate data into action; partner with Product/Design; familiarity with Amplitude/Segment/Branch
🎁 Benefits
- Autonomy and ownership on projects that matter
- $100/month work-from-home stipend
- $200/month wellness stipend
- WeWork office stipend
- 401(k) retirement benefits
- Flexible vacation policy
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