Director of Commercialization

Our Mission

Alpha Lion exists to help people unleash their Superhuman potential through performance-driven nutrition and culture-defining innovation.

We’re a high-performance team that values ownership, speed, humility, and relentless improvement. If you thrive in a fast-paced environment where results matter and ideas win, you’ll feel at home here.

Role Summary:

The Director of Commercialization turns strategic direction into commercial reality by running the systems, processes, and cross-functional rhythms that bring new products to market — on time, on budget, and built to win. As the operational system owner, lead the day-to-day execution of our Stage-Gate and Go-to-Market frameworks, ensuring every launch meets readiness, financial, and performance standards. Partner closely with the VP of Sales & Commercialization to translate strategy into execution, remove bottlenecks, and continuously improve the speed, discipline, and success of the commercialization process. Own the commercialization workflow as the connective tissue between Sales, Marketing, Operations, Finance, and Regulatory — ensuring alignment, transparency, and accountability across every gate. The Director of Commercialization turns innovation into execution — driving discipline, visibility, and continuous improvement across the commercialization engine that powers Alpha Lion’s growth.

• Lead the commercialization and GTM workflow process that brings new products from concept to shelf on time and within budget.
• Coordinate cross-functional teams across Marketing, Sales, Operations, Finance, and Regulatory to stay aligned and move fast.
• Track key launch metrics (OTIF, cycle time, readiness) and report progress to leadership.
• Identify and remove roadblocks that slow down execution or impact launch quality while also reporting on post-launch reviews to the leadership team.
• Build tools, templates, and systems that make the commercialization process faster, clearer, and easier for everyone to follow.

• Deliver 90%+ of product launches on time, in full, and on budget across all channels.
• Reduce time-to-market by at least 25% through improved process efficiency and cross-functional alignment.
• Ensure 100% launch readiness with supply, cost, and margin validation before go-live.
• Institutionalize the Stage-Gate system as a repeatable, scalable engine that drives consistent execution.
• Capture and apply post-launch learnings to continuously improve speed, accuracy, and profitability for future launches.

• You Practice Radical Transparency You believe in honesty, clarity, and real communication. You’re not afraid to say what needs to be said, share feedback openly, or admit when something isn’t working. You know that trust and progress come from truth, not sugar-coating. Your transparency helps teams move faster and make better decisions together.
• You Collaborate to Dominate You’re a connector who believes the best ideas come from teamwork. You bring people together across departments, keep everyone aligned, and make sure the group wins as one. You love building partnerships, breaking down silos, and helping others shine. You know that success is shared when everyone’s pulling in the same direction.
• You Move Fast and Adapt Faster You act with purpose and adjust quickly when things change. You like turning ideas into action and learning as you go. You keep momentum high, find solutions instead of roadblocks, and stay flexible when priorities shift. You’re comfortable in a fast-moving environment where progress matters more than perfection.

• 7+ years of experience in commercialization, product operations, or cross-functional project management within CPG, food & beverage, or sports nutrition.
• Past experience in retail, DTC, Amazon, and specialty channel dynamics.
• Experience working closely with Marketing, Sales, Operations, Finance, and Regulatory teams.
• Proficiency in project management tools (ClickUp, Monday.com, Asana, or equivalent).
• Proven ability to lead post-launch reviews and continuous improvement cycles.

• You’ll join a team that values results over politics and growth over comfort.
• We move fast, take ownership, and celebrate wins together.
• 100% remote with flexible hours across global teams.
• Access to Alpha Lion supplements and exclusive discounts.
• The chance to help shape a fast-growing performance brand with global ambitions.
• Paid time off 
• Medical, Dental, Vision benefits 

Application Process

1. Apply: Submit your resume + brief note explaining why you’d crush it in this role.
2. Screen: HR team reviews for skills and cultural alignment.
3. Interview: Conversations with the hiring manager and team.
4. Final Round: Case study or work simulation (role-specific).
5. Decision & Offer: We move fast — typically within 2–3 weeks.

Compensation: 

We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S.

The expected base salary range for this position is $100,000-120,000 (USD).

Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.

Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals. 

Apply now and join a team obsessed with performance, growth, and impact.

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.