Senior Google Ads Specialist

Almedia is the fastest-growing advertising company in Europe, according to the Financial Times. Based in the heart of Berlin, we offer mobile game and app developers unparalleled returns from rewarded user acquisition, engineering the future of UA with our data-driven approach and community of over 50 million users.

We are at the forefront of a shift in the mobile app advertising landscape, changing the way people find and engage with apps. The industry is adapting around Almedia’s approach, and we are building a team that can push us even further.

We’re now looking for a Senior Google Ads Specialist who will be the primary, hands-on expert driving our user acquisition campaigns exclusively on Google Ads. This role is crucial for our aggressive growth plans on Freecash, demanding a deep focus on day-to-day execution, continuous experimentation, and direct optimization to scale our user base and impact our profitability through Google's diverse ad platforms.

What You’ll Do 🎯

• Lead Hands-On Campaign Management: Independently plan, execute, and meticulously analyze large-scale user acquisition campaigns across all relevant Google Ads channels (Search, Display, App Campaigns, YouTube, Demand Gen/Discovery, etc.).

• Drive A/B Testing & Optimization: Own the full experimentation lifecycle, from ideation to rigorous A/B testing of ad creatives, copy, and targeting, continuously seeking performance improvements and new growth opportunities within the Google Ads ecosystem.

• Data-Driven Performance: Dive deep into vast quantities of campaign data to identify granular optimization opportunities, refine audience targeting, and adjust bidding strategies to maximize ROI and scale within defined profitability goals on Google Ads.

• Collaborate for Integrated Growth: Work closely with our Creative teams for ad asset development and with Data Analysts to enhance reporting and ensure comprehensive campaign understanding.

• Market & Competitive Insights: Monitor market trends and competitor strategies within the mobile advertising landscape, translating insights into actionable optimizations specifically for Google Ads.

What You’ll Bring 💡

• Solid experience (typically 4+ years) in performance marketing, with a proven track record of directly managing high-budget (e.g., $100k+ USD/month) user acquisition campaigns on Google Ads, ideally within the mobile app or gaming industry.

• Deep practical expertise with all Google Ads platforms and related tools such as Google Analytics, Google Tag Manager, and Google Ads Editor.

• Demonstrated ability to design, execute, and analyze robust A/B tests, driving measurable improvements in campaign performance.

• Exceptional analytical skills, proficient in extracting actionable insights from large datasets to inform tactical and strategic decisions.

• A strong understanding of mobile attribution models and how various in-app events impact Google Ads campaign optimization.

What Makes You a Great Fit 🌟

• Hands-On & Results-Obsessed: You thrive on getting deep into campaign setups, data analysis, and optimization, driven by a passion for achieving tangible results.

• Aggressive Experimenter: You have an insatiable curiosity for testing new ideas, iterating quickly, and uncovering novel ways to drive performance.

• Analytical Problem-Solver: You possess a sharp mind for data, able to identify patterns and troubleshoot challenges to optimize for profitability and scale.

Why Almedia? 🎁

• Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.

• Scale With Almedia: Grow alongside a startup that has been profitable from day one.

• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.

• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

• We Listen: We regularly add to our benefits through rigorous employee feedback.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.