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salesforce email marketing marketing automation marketo lead nurturing📋 Description
- Own lifecycle email and nurture programs from strategy to execution.
- Lead end-to-end lifecycle marketing programs moving leads to opportunities.
- Build persona-based lifecycle programs to move MQLs to SAL and sales.
- Design triggered workflows and re-engagement campaigns in Marketo.
- Collaborate with SDR/AE to accelerate the pipeline and improve conversations.
- Analyze campaign performance and optimize funnel metrics.
🎯 Requirements
- 3+ years in marketing or related roles at a B2B SaaS company.
- Hands-on Marketo or equivalent marketing automation experience.
- Salesforce CRM knowledge for campaign tracking and lead flow.
- Strong analytical skills and data-driven decision making.
- Excellent written and verbal English communication.
- Ability to manage multiple stakeholders and priorities.
🎁 Benefits
- Competitive base salary plus company-wide bonus program.
- Generous, flexible time and parental leave policies.
- Health benefits: medical, dental, vision, life insurance.
- 401K with generous company match.
- Best Places to Work company with awards and recognition.
- Commitment to community service and opportunities to give back.
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