SEA Specialist - (Search, YouTube, Display)

🐼 Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 35K+ companies of all sizes, serving more than 950K+ members, and have reached 680M+ in ARR.

Our team of 700+ people (still growing) operates across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦.

🤘 How we do it ?

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

🎯 What drives us — We're obsessed with helping our members live healthier

1. Mission is the Boss: long-term thinking, seeking our mission success above all else.

2. Member & customer-led: obsessively focused on solving members & customers problems and creating the most delightful experiences.

🏆 How we build excellence — We hire the best people and give them platform to succeed

1. Champions of excellence: extremely high standards and talent density.

2. Distributed ownership: accountable enlightened despots, everyone owns their decisions and results.

3. Radically transparent: all information is accessible and written-first, so everyone can make the best decisions asynchronously

🤝 How we grow together — We help each other improve through honest feedback and bold thinking

1. Optimistic alchemy: optimists who collaborate with genuine care and support teammates.

2. Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally

3. Bold & creative contrarians: think differently to achieve greatness, try new approaches

⚡ How we move fast — We fight complexity and focus on what matters most

1. Disciplined in execution: taking decisive actions with focus that compounds success over time

2. Fight for simplicity: only high impact processes, smart frugality

⭐️ The SEA Specilalist role ⭐️

⭐ Context ⭐

Alan's digital distribution, both for companies and individuals (freelancers, retirees, etc.), is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.

We are looking to scale our paid acquisition efforts by bringing in a dedicated expert to own and optimize one of our paid marketing channels.

⭐ Your mission ⭐

Your objective is to scale Alan's paid acquisition efforts, in order to succeed, you will:

• Own and optimize Search, Performance Max, YouTube, and Demand Gen campaigns across all markets where we operate (France, Belgium, Spain)

• Manage > 1M in annual SEA budget, ensuring efficient spend and strong ROI across markets

• Test, iterate and scale holistic demand generation campaigns that align with Alan's ambitious goals and marketing OKRs

• Collaborate with ad platform partners (Google, Microsoft, etc.) to stay at the forefront of paid trends

• Transform pieces of content into multiple high-impact formats tailored to your channel

• Partner with our talented performance marketers to create our next top advertising campaign, powered by AI and live shooting at the office

• Partner within cross functional teams (Eng, Ops, Brand, Design…) in order to scale our campaigns

• Make full use of AI and automation to maximise operational efficiencies

• Contribute to define our strategy within the Paid Media team and work on international expansion: adapt and scale winning strategies across France, Belgium, Spain, and potentially new markets like Canada

⭐ If you have some of the following, you may be a great fit ⭐

• Minimum 3-5+ years of experience in paid search or paid marketing

• Fluent in English.

• Proficiency with Google Ads (Search, Performance Max, Display, YouTube) / Bing

• Strong analytical and data-driven approach

• Experience in campaign creation, optimization and budget management

• Ability to work autonomously and take ownership of projects

• Creative mindset with test-and-learn approach

It is a big plus if you:

• Are able to work in French, Dutch or Spanish as a second language

• Have a first B2B experience

• Have some experience managing multi-market, multi-language campaigns

🙌 Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

• Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.

• Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.

• All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.

• Flexible vacation policy and flexible working hours. Organize your time as you wish.

• Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).

• Transport. Country-specific commuter benefits.

• Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.

• Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.

• Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.