Associate Growth Marketing Analyst

About us

Airtm is a financial-infrastructure company building the future of the online-work economy. We are on a mission to empower the world's growing number of Digital Entrepreneurs in the Global South, giving them the financial freedom to thrive.

The problem is clear: in emerging markets, accessing the dollar economy is difficult. Cross-border payments are slow, expensive, and often lose value to inflation. This limits the potential of millions of talented individuals.

Airtm’s solution is a swift and comprehensive financial platform that facilitates low-value cross-border payments and local cash-outs. As pioneers in stablecoin-payment infrastructure, Airtm has built the most advanced cross-border payment system available on the market.

As a company married to the world of online work, Airtm will go beyond payments to build the necessary infrastructure the online-work economy needs to thrive. We are fostering an entirely new economy, giving individuals, communities, and countries the tools to take control of their financial destinies.

The role

Airtm is looking for a highly analytical and data-driven Associate Growth Marketing Analyst to join our dynamic and expanding Growth Team. Reporting directly to the Senior Growth Lead, you'll play a pivotal role in driving our growth initiatives by leveraging data to understand user behavior, optimize our product, and execute impactful marketing campaigns. This is an exciting opportunity for a curious and proactive individual to own procedures from envisioning to execution, making a tangible impact on our core unitary metrics like LTV, CAC, and ROI.

Main responsibilities

• Data-Driven Insights: Proactively self-service and extract data, performing in-depth analysis to identify growth opportunities, understand user pain points, and evaluate the performance of our growth initiatives.
• Strategic Growth Development: Work closely with the Senior Growth Lead to strategically envision and develop new procedures and initiatives that truly create value for our users and drive key business metrics.
• Product & UI/UX Collaboration: Partner with the Product team to develop winning features and UI/UX enhancements, providing data-backed insights on user interaction and potential economic impact.
• Impact Measurement & Validation: Statistically prove the effectiveness of new features, campaigns, and strategic changes by designing experiments, analyzing results, and reporting on their impact.
• Campaign Management & Optimization: Own the end-to-end execution and optimization of CRM campaigns (using tools like Clevertap), ensuring timely delivery, segment targeting, and performance monitoring.
• Loyalty & Referral Program Development: Take the lead on a critical first project: evolving and enhancing our current loyalty program, combining it with a robust referral program. This includes envisioning touchpoints within the product and marketing branding, and customizing programs by use case.
• Metric Ownership: Help oversee and influence key unitary metrics such as Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Return on Investment (ROI).

What we are looking for

• Experience: 2-4 years of professional experience in a data-driven analytical role, preferably within Growth, Marketing, or Product teams.
• Educational Background: Bachelor's degree in Engineering, Marketing, Finance, Business, or a related quantitative field.
• Analytical Prowess: Proven ability to get data, analyze it thoroughly, and translate complex datasets into actionable insights.
• SQL Proficiency: Strong experience with SQL for data extraction, manipulation, and analysis is essential.
• Data Visualization & BI: Hands-on experience with Power BI and other data visualization tools to create impactful dashboards and communicate findings effectively.
• Strategic Thinker: Ability to think strategically, identify patterns, and propose innovative solutions to complex growth challenges.
• Marketing & Growth Acumen: Solid understanding of overall marketing principles, growth methodologies, and user lifecycle dynamics.
• CRM Experience: Familiarity with CRM platforms (experience with Clevertap is a plus).
• Financial Literacy: Good understanding of financial concepts relevant to business growth, including unitary economics, pricing, and promotions. Experience building and analyzing product lifecycle pricing promotions is a strong plus.
• Fintech Interest: Experience working in the Fintech industry is a significant advantage.
• Communication: Excellent written and verbal communication skills in English, with the ability to articulate complex data insights to diverse audiences.
• Proactive & Self-Starter: Eager to take ownership, work autonomously, and drive projects from inception to completion.

Applications from candidates outside Latam, Bangladesh & Pakistan will not be considered.