Product Marketing Lead, PLG

Airtable is seeking a Product Marketing Lead, PLG to drive product-led growth and market adoption. You will partner with Product, Growth, Revenue, and Sales to design and execute go-to-market strategies that accelerate adoption of Airtable's products.

Responsibilities

• Define and execute PLG strategies to optimize user acquisition, activation, and expansion.
• Collaborate with product, design, analytics, and sales to shape positioning and messaging.
• Run experiments, measure growth metrics, and iterate on experiments to improve activation and retention.
• Develop enablement materials and content for GTM motions and product launches.
• Lead cross-functional programs to drive demand and conversion in a SaaS environment.

Requirements

• 7+ years in product marketing, growth marketing, or related field in B2B SaaS.
• Strong experience with product-led growth strategies and metrics.
• Excellent written and verbal communication, storytelling, and collaboration skills.
• Data-driven mindset with ability to analyze product usage and market data to inform strategy.
• Cross-functional leadership and project management across product, design, analytics, and sales.

Benefits

• Competitive compensation and equity.
• Healthcare, 401(k), and generous time off.
• Collaborative, inclusive culture that values curiosity and impact.

About Airtable

Airtable is a modern database and collaboration platform that helps teams organize work and collaboratively build powerful workflows.