Senior Marketing Lead, ANZ

Overview

Airbnb is seeking a Senior Marketing Lead for ANZ (Australia and New Zealand) to lead the region's marketing strategy and execution. You will drive growth, brand awareness, and guest/host acquisition in Australia and New Zealand, partnering with product, growth, and partnerships teams. This role will manage the regional marketing budget and lead a high-performing team.

Responsibilities

• Develop and execute integrated marketing strategy for ANZ across paid, owned, and earned media.
• Lead regional campaigns from concept to delivery, including brand, performance marketing, CRM, partnerships, and content.
• Partner with product, growth, design, and sales to align on objectives and roadmap.
• Define annual and quarterly go-to-market plans and budgets; manage spend and ROI.
• Build and mentor a high-performing marketing team; recruit and develop talent.
• Measure, analyze, and optimize campaigns using GA4, attribution models, and CRM data.
• Collaborate with Airbnb's global marketing teams to ensure consistency and localization.
• Cultivate relationships with partners, agencies, and media.

Qualifications

• 7+ years of marketing leadership experience in consumer tech or travel sectors; ANZ market experience is preferred.
• Proven track record of driving growth and brand in ANZ.
• Strong data-driven mindset; proficient in analytics tools (GA4, CRM platforms, attribution).
• Excellent cross-functional collaboration and communication skills.
• Ability to manage budgets and lead teams; comfortable in a fast-paced environment.
• Bachelor's degree; MBA preferred.

Benefits

• Competitive compensation
• Health, dental, and vision insurance
• Hybrid work environment and flexible schedule
• Airbnb employee travel and housing benefits
• Global team and product training opportunities