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About Airbnb

Airbnb is a global community marketplace that connects people to unique travel experiences. We are seeking an Associate Principal, Marketing Strategic Finance & Analytics to lead the strategic finance and analytics work for marketing across the company.

Role Overview

As a senior finance and analytics leader within Marketing, you will own budgeting, forecasting, ROI measurement, and cross-functional partnerships to maximize marketing impact and efficiency. You will build robust financial models, attribution frameworks, and decision-support tools, mentor a team of analysts, and partner with Marketing, Growth, Product, and Operations to drive data-driven decision making in a fast-growing environment.

Responsibilities

Lead marketing finance strategy, annual budgeting, quarterly forecasting, and long-term planning for marketing initiatives.
Develop and maintain measurement frameworks for marketing ROI, CAC, LTV, ROAS, and other key performance indicators.
Build financial models to evaluate channel investments, campaigns, and regional opportunities; optimize resource allocation.
Partner with Marketing, Growth, and Product teams to design experiments, attribution models, and marketing mix optimization opportunities.
Own monthly variance analysis, operating metrics, and executive-level dashboards; present insights to senior leadership.
Mentor, grow, and manage a team of analysts; drive hiring and professional development.
Ensure strong cross-functional collaboration and data governance to support rapid decision making.

Qualifications

8+ years of experience in marketing finance/analytics or a closely related field; experience in a tech or marketplace company is highly preferred.
Strong proficiency in SQL and Python/R; data visualization experience with Looker/Tableau/Power BI; advanced Excel skills.
Demonstrated ability to build and communicate complex financial models and ROI analyses; experience with experimentation and attribution is a plus (MMM, A/B testing).
Excellent communication, collaboration, and leadership capabilities; able to influence across multiple functions.
Bachelor’s degree in Finance, Economics, Statistics, or a related field; MBA or equivalent advanced degree is a plus.
Ability to thrive in a high-growth, fast-paced environment with strong ownership and accountability.

Benefits

Competitive compensation and equity
Comprehensive health, dental, and vision coverage
Retirement benefits and generous time off
Opportunity to shape strategic finance for a global marketplace

Airbnb