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Related skills
campaign management email marketing marketing automation multi-channel marketing lead scoringOur Client in the Data Security space is seeking to hire a Marketing Ops Manager.
RESPONSIBILITIES
Own the strategy and execution of our Marketing platform with a focus on lead management, email automation, and database segmentation
Collaborate with cross-functional teams (Growth, Sales, Web, Digital) on campaign production and executing integrated campaigns thru multiple channels
Act as a subject matter expert with business stakeholders on email nurtures, scoring, and segmentation processes
Own campaign set-up, and deployment of ad-hoc, recurring, triggered, and dynamic content-driven campaigns
REQUIREMENTS
5+ years of relevant Marketing Operations experience at a fast-growing B2B company
Experience executing multi-channel marketing strategies and aligning various stakeholders across Marketing and Sales
Experience designing and implementing nurture campaigns
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