Related skills
hubspot lead generation marketingautomation attribution tracking📋 Description
- Own the qualified agency lead target; baseline in 60 days; monthly report.
- Build top-of-funnel with tracking, attribution, and tooling across channels.
- Run weekly lead-gen experiments; document results; build playbook.
- Ship 2 repeatable campaigns per month: lead magnets, webinars, partners.
- Collaborate with Head of Agency Sales to sharpen ICP and targeting.
- Own budget across paid, content, and tooling; justify spend.
- Stay aligned with events, brand, and product marketing.
- Be the expert on where agency decision-makers live; test channels.
🎯 Requirements
- B2B demand gen experience for SMBs/mid-market
- Built or contributed to a demand-gen function
- Fluent in funnel instrumentation and attribution
- Ship real work weekly; data-driven decisions
- Build attribution from scratch
- Instrument a funnel that currently has none
- Own a marketing tech stack (HubSpot)
- Willing to deploy new tools (AI SDR, enrichment platforms)
🎁 Benefits
- Mission-driven team transforming travel planning
- Supportive, curious, creative team
- Influence and shape demand-gen strategy
- Equity and comprehensive benefits package
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