Product Marketing Manager, Lifecycle

📋 Description

• Own day-to-day lifecycle in CRM (Iterable).
• Build and execute campaigns across email, SMS, in-product messaging.
• Improve onboarding and activation to boost momentum.
• Create scalable templates and reusable systems for easy launches.
• Support adoption of new product features via lifecycle comms.
• Run experiments and optimize based on data.

🎯 Requirements

• 4–6 years in lifecycle marketing, CRM, or related role.
• Hands-on with marketing automation (Iterable preferred).
• Strong writing/editing for diverse member segments.
• Comfort with behavioral data, segmentation, metrics.
• Experience running experiments and iterating on results.
• Strong project management and cross-functional collaboration.
• Detail-oriented; owns execution end-to-end.
• Bonus: basic HTML/CSS in email templates.

🎁 Benefits

• Comprehensive health, dental, and vision insurance.
• 12 weeks paid parental leave after 1 year.
• Company-sponsored life insurance.
• Unlimited PTO.
• 401(K) after 6 months.
• Monthly fitness stipend.
• One-time home office stipend.