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crm marketing automation onboarding email braze📋 Description
- Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
- Improve onboarding and early activation to help members build momentum and consistency.
- Create scalable templates and reusable systems for easy lifecycle launches and personalization.
- Support adoption of new product features through clear, timely lifecycle communication.
- Run experiments across messaging, timing, and sequencing to improve performance.
- Monitor results and continuously refine programs based on data and member behavior.
🎯 Requirements
- 4–6 years of experience in lifecycle marketing, CRM, growth marketing, or related execution-focused role.
- Hands-on experience with marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
- Strong writing/editing to clearly communicate to different member segments.
- Comfort working with behavioral data, segmentation logic, and performance metrics.
- Experience running experiments and iterating based on results.
- Strong project management skills and comfort collaborating cross-functionally.
🎁 Benefits
- Comprehensive health, dental, and vision insurance
- 12 weeks paid parental leave after 1 year (6 weeks otherwise)
- Company-sponsored life insurance
- Unlimited PTO
- 401(K) after 6 months of employment
- Monthly fitness stipend
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