Product Marketing Manager, Consumer

Product Marketing Manager, Consumer

Affirm, a leading fintech company delivering honest financial products, is seeking a Product Marketing Manager for our consumer portfolio. This remote role focuses on shaping the go-to-market strategy, messaging, and growth initiatives that drive adoption and long-term value for Affirm's consumer products.

What you'll do

• Define positioning, messaging, and go-to-market plans for consumer products and features.
• Partner with Product, Growth, Brand, and Sales to design and execute launches and campaigns.
• Conduct market research, customer segmentation, and competitive analysis to inform strategy.
• Own performance measurement, run experiments (A/B tests, funnel analyses), and translate insights into actionable optimizations.
• Collaborate cross-functionally to drive user acquisition, activation, retention, and monetization.
• Develop content and assets for web, email, paid, and lifecycle campaigns.
• Manage budgets and timelines to ensure successful execution of initiatives.

What you bring

• 5+ years of product marketing experience in fintech or consumer tech.
• Strong written and verbal communication skills and ability to tell compelling product stories.
• Experience with GTM planning, product launches, and cross-functional collaboration.
• Data-driven mindset with comfort using analytics tools (SQL, Mixpanel/Amplitude, etc.).
• Ability to balance strategic thinking with hands-on execution and project management skills.

About Affirm

Affirm is on a mission to deliver honest financial products that improve people's lives. We offer flexible, transparent payment options and a collaborative, inclusive workplace.

Nice to have

• Experience with consumer segmentation, lifecycle marketing, and growth experimentation.
• Familiarity with consumer research methods and experimentation frameworks.

Benefits

Competitive compensation, meaningful equity, comprehensive benefits, and opportunities for career growth in a fast-growing fintech company.