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Overview

Affirm is seeking a Product Marketing Lead, Consumer to define and execute the go-to-market strategy for Affirm’s consumer products. This remote-friendly role requires a strategic storyteller who can translate product value into compelling messaging, drive cross-functional collaboration, and lead impactful launches that accelerate growth.

Responsibilities

Own the go-to-market strategy, messaging, and positioning for Affirm’s consumer products
Develop customer-centric value propositions, messaging frameworks, and product storytelling that resonate with consumer audiences
Lead cross-functional collaboration with Product, Growth, Design, Sales, and Regional teams to plan and execute launches
Define launch plans, success metrics, and post-launch optimization
Gather and synthesize market and customer insights to inform roadmap and marketing activation
Create sales enablement content, training, and collateral to drive adoption
Monitor market trends and competitive landscape to maintain a differentiated position
Analyze performance data, run experiments, and iterate on GTM approaches

Qualifications

7+ years in product marketing, growth, or related field with consumer/B2C focus
Strong storytelling, messaging, and positioning skills
Experience leading GTM for new products/features and working with cross-functional teams
Proficiency in analytics, onboarding/enablement, and performance measurement
Excellent written and verbal communication; ability to work effectively in a remote environment
Bachelor’s degree; MBA or equivalent preferred

About Affirm

Affirm is redefining the way people pay for things by delivering simple, transparent financial products. This role offers an opportunity to influence product strategy and customer experiences on a global scale from a remote work setup.

Benefits

Competitive compensation and comprehensive benefits
Equity and opportunities for professional growth
Flexible work environment with remote-first policies
Paid time off and health coverage

Affirm