Product Marketing Lead, Consumer

Overview

Affirm is seeking a Product Marketing Lead, Consumer to drive growth for our consumer fintech products. This remote role is based in Canada and collaborates closely with product, growth, marketing, and design teams to define positioning, messaging, and go-to-market strategies that resonate with our customers.

Responsibilities

• Define and execute go-to-market strategies for Affirm’s consumer products.
• Develop positioning, messaging, and competitive differentiation for key product launches.
• Lead cross-functional go-to-market plans with product, growth, design, and analytics teams.
• Analyze market trends, customer insights, and performance data to inform strategy and optimize campaigns.
• Create and manage launch campaigns, enablement materials, and performance dashboards.
• Partner with Sales, Partnerships, and Support to drive adoption, retention, and customer satisfaction.

Requirements

• 6+ years of product marketing, marketing, or related roles, preferably in fintech or consumer technology.
• Proven success launching consumer products with measurable impact on growth and retention.
• Strong storytelling, messaging, and cross-functional collaboration skills.
• Ability to work independently in a remote setting while coordinating with global teams.
• Excellent analytical abilities and comfort with data-driven decision making.

About Affirm

Affirm is a financial technology company providing flexible payments options that help consumers buy what they love. We value curiosity, collaboration, and customer-centric solutions, and we’re committed to building products that empower people to live their fullest lives.

What We Offer

• Competitive salary and equity packages
• Flexible work arrangements and remote-first culture
• Comprehensive health benefits and wellness programs
• Generous time off and parental leave