Related skills
gtm salesforce google analytics marketo b2b๐ Description
- Develop and execute North America field marketing strategies aligned with company goals.
- Design and deliver field programs, events, and digital campaigns to generate leads.
- Plan diverse field initiatives: trade shows, regional summits, roadshows, dinners.
- Align with NA sales to ensure GTM priorities and campaigns meet pipeline targets.
- Manage end-to-end event logistics: vendors, registration, promotion, follow-up, reporting.
- Communicate Aerospike value proposition at field engagements.
๐ฏ Requirements
- 3-4 years of B2B tech or software field marketing / events with pipeline success.
- Proven ability to manage complex projects in a fast-paced environment.
- Experience collaborating with sales and cross-functional stakeholders on GTM motions.
- Strong analytical skills with data-driven insights and recommendations.
- Familiarity with Salesforce, Marketo, Google Analytics, and online event platforms.
- Willingness to travel up to 25%, including nights and weekends.
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