Advertising Marketing Science Lead

📋 Description

• Define advertiser measurement strategy aligning with MTA, incrementality, MMM, geo testing.
• Build the Marketing Science function, initially leading work as IC, design long-term structure.
• Lead advertiser-facing measurement discussions, representing OpenAI in executive briefings and reporting trust.
• Develop advertiser narratives translating causal inference and statistical methods into campaign guidance.
• Design and govern advertising measurement program, including standardized experiments, power calculators, diagnostics, and guardrails.
• Build scalable measurement frameworks reconciling MMM, MTA, and lift testing for advertiser performance.

🎯 Requirements

• Deep expertise in advertising measurement: experimentation, incrementality, attribution, MMM.
• Experience designing and scaling lift/incrementality programs with governance.
• Comfortable as a senior external measurement authority, leading advertiser conversations.
• Translate complex statistical concepts into practical decision frameworks for all audiences.
• Build functions from the ground up, setting strategy while hands-on early.
• Partner with Product & Engineering to translate measurement science into product capabilities.