Lifecycle Marketing Manager

Overview

We are seeking a Lifecycle Marketing Manager to design and execute customer lifecycle programs for addShoppers, a leading platform for loyalty marketing. This remote role collaborates with product, analytics, and design to drive activation, engagement, retention, and win-back campaigns across channels.

Responsibilities

• Plan, implement, and optimize lifecycle programs across email, in-app messaging, and other channels to improve activation, retention, and lifetime value.
• Build automated customer journeys using marketing automation tools; segment audiences and personalize messaging.
• Analyze performance metrics, run experiments (A/B tests), and iterate based on data-driven insights.
• Collaborate with product, design, and analytics teams to craft messaging and user experiences.
• Own reporting on campaign performance and present insights to stakeholders.

Requirements

• 3+ years in lifecycle or growth marketing, preferably in SaaS or tech.
• Experience with marketing automation and email platforms; strong data analysis skills.
• Ability to translate data into actionable campaigns and optimize funnels.
• Excellent communication and ability to work effectively in a remote environment.
• Familiarity with customer segmentation, onboarding flows, and retention strategies.

About addShoppers

addShoppers is a revenue growth platform that helps brands optimize loyalty programs and customer engagement.

Benefits

• Remote-friendly culture with flexible hours
• Competitive compensation and benefits
• Opportunities for professional growth