Related skills
sql tableau ai excel mmm📋 Description
- Consult advertisers/agencies to create measurement plans testing ad effectiveness.
- Cultivate strategic relationships with agency analytics teams.
- Lead end-to-end studies: scope, analysis, reporting, and presenting results.
- Manage relationships with third-party measurement providers and onboard new providers.
- Partner with marketing, sales, client service, product to drive initiatives.
- Conduct meta-analyses and case studies using third-party data.
🎯 Requirements
- 3-7 years in campaign analytics, attribution, or measurement; media experience preferred.
- Experience designing conversion studies with client 1P data; pixel attribution, CAPI, MMP.
- Experience with ad effectiveness studies using third-party vendors (Nielsen, comScore, iSpot).
- Experience in A/B testing, incrementality, MTA, MMM.
- Experience leveraging AI for analysis and workflow automation.
- Ability to run analyses using SQL, Excel, Tableau or similar tools.
🎁 Benefits
- Health insurance
- Equity awards
- Life insurance
- Disability benefits
- Parental leave
- Paid time off
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