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segment snowflake sql onboarding braze📋 Description
- Increase activation by removing friction in the 0-to-1 onboarding funnel.
- Design multi-channel onboarding (SMS, Push, Email) to move users from Approved to Active.
- Launch a weekly A/B testing cadence to improve funnel efficiency.
- Data-Driven Journey Mapping: monthly insights and friction reports via SQL.
- Optimize Braze/Segment/Claude to automate activation flows.
🎯 Requirements
- 5+ years in Growth, Lifecycle Marketing, or Retention in high-growth digital companies.
- End-to-end automated journeys in Braze or Tier-1 CRMs for onboarding.
- Multi-channel orchestration (Push, WhatsApp, In-App, Email) for high-frequency engagement.
- Experience managing complex audience segmentation for personalized messaging at scale.
- Independent SQL data skills; fetch data from Snowflake/internal DBs.
- A/B testing mindset with data-driven decision making.
🎁 Benefits
- Ownership in a fast-growing fintech with meaningful impact.
- Global, world-class, distributed team.
- Equity and meaningful ownership in the company.
- Opportunities for rapid career growth and learning.
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