Acquisition Programs Lead (New Channels)

📋 Description

• Identify high-leverage opportunities to drive new customer acquisition.
• Launch, scale, and measure marketing programs (owned media, events, research).
• Own revenue impact: build business cases and drive influenced pipeline/revenue.
• Translate customer insight into market-facing programs with Product Marketing and Growth.
• Operate as the executional tip of the spear for Marketing engines and ROI accountability.
• Build programs end-to-end with a builder mentality, from ideation through maintenance.

🎯 Requirements

• 6-8+ years in B2B SaaS marketing; External Product Marketer or Integrated Marketer preferred.
• Proven experience conceiving, launching, and scaling large external-facing marketing programs.
• Ownership of influenced pipeline and/or directly attributable revenue.
• Experience in high-growth environments (Series A-D or similar); cross-functional with Product, Sales, Growth.
• Strong commercial acumen; comfortable modeling ROI; data-driven with pipeline metrics and revenue attribution.
• Excellent communicator to both operators and executives; able to persuade and align stakeholders.
• Mindset: owner mentality, bias toward commercial impact, autonomous, proactive, comfortable with ambiguity.
• Nice to have: experience building/scaling owned media (newsletter, podcast, research programs); selling to founders/CFOs/senior leaders; partnering with Product Marketing; launching programs scaled via paid channels; budgeting responsibility.

🎁 Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)