Lead Product Marketing Manager

ABOUT THIS POSITION

Aceable is looking for a Lead Product Marketing Manager to own the go-to-market strategy and revenue performance for our rapidly growing Insurance and Mortgage verticals. You will lead cross-functional initiatives to launch products, drive adoption, and optimize performance across the entire funnel to deliver on aggressive growth targets..

You’ll be the strategic owner of positioning, pricing, packaging, and promotions, and be a key connector across product, consumer marketing channels, CRO, and B2B sales, to ensure every customer touchpoint contributes to profitable revenue growth. Our ideal candidate has both DTC and D2B experience, and has  experience scaling businesses in earlier stage companies. 

WHAT YOU’LL DO

• Serve as the revenue and customer acquisition owner within the Insurance and Mortgage verticals, making decisions that directly impact financial performance 
• Define and drive integrated go-to-market strategies and execute for new product launches and feature releases across multiple teams
• Work cross functionally to optimize the full marketing funnel across channels and throughout the digital shopping experience 
• Craft compelling value propositions, messaging frameworks and  positioning strategies that create desire for Aceable products
• Monitor, analyze and report on key performance metrics. (e.g., sales, conversion, channel performance, retention, customer LTV, and other KPIs) 
• Partner cross-functionally with Product, Marketing Channels, eCommerce, CRO, Business Intelligence, B2B sales, and Creative Design to drive revenue growth 
• Lead customer, competitor, and market research, synthesizing qualitative and quantitative data to inform positioning, pricing strategies, and growth opportunities
• Contribute to a culture of experimentation and data-driven decision making

WHAT YOU’LL NEED

• 10+ years of marketing experience, with at least 5 years in a core product marketing role
• Proven success in both DTC and B2B (or B2B2C) environments, managing product marketing for digital products or services
• Deep customer curiosity and a track record of leveraging research and customer insights (e.g., WTP studies, market surveys, focus groups) to inform positioning and strategy
• Experience owning the end-to-end GTM process from launch planning to campaign and performance optimization
• Deep understanding of performance marketing and how product marketing supports demand generation
• Track record of driving customer acquisition and engagement through effective storytelling and persuasive messaging
• Familiarity with mobile-first user experiences and how cross-platform behavior drives decision making and conversion
• Excellent written and verbal communication skills with an ability to influence and align stakeholders across levels and teams

ABOUT ACEABLE

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education, healthcare education, and most recently mortgage and home insurance. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded one of the Best Places to Work for multiple years running by numerous entities, such as the Austin Business Journal, Built In, USA Today, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights to drive smart decisions that fuel Aceable’s growth. Our team works closely with product, web, and creative teams to deliver exceptional customer experiences, and we take pride in being a key contributor to the company’s success. 

ACEABLE PERKS

• Join one of Austin's Best Places to Work in 2024 & 2025
• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits 
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Our own space on the top floor of a downtown Austin building with free parking
• Weekly lunch, a fully stocked fridge, and plentiful snacks
• Company events and activities (holiday events, happy hours, volunteering)
• #PursueGrowth Reimbursement ($600 per year for full-time employees)
• Free Roadside Assistance subscription
• Passionate teammates excited to help you succeed and learn
• NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Illinois, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.]

Compensation: $150,000 - $170,000