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google analytics programmatic advertising ctv mobile marketing appsflyer📋 Description
- Lead mobile, cross-platform, esports, and real-money gaming clients.
- Launch programmatic CTV campaigns to hit CPA, CPI, and ROAS targets.
- Develop account plans and secure incremental budgets via data-driven QBRs.
- Advise game publishers on CTV for player acquisition and retention.
- Analyze campaign performance and conversion funnels for actionable insights.
- Collaborate with sales, product, and AdOps for seamless launches.
🎯 Requirements
- 3+ years in performance marketing or account management with gaming focus.
- Deep understanding of game development lifecycle, UA strategies, and monetization models.
- Hands-on experience with MMPs (AppsFlyer, Adjust, Branch) and biddable platforms.
- Strong ability to analyze CAC, LTV, churn for optimization.
- Excellent at building rapport with studio execs and presenting campaigns.
- MBA or advanced degree preferred.
🎁 Benefits
- PinFlex: flexible working model with remote-friendly options.
- Equity and incentive compensation.
- Relocation assistance not offered.
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