Related skills
html google analytics branded content rich media native advertising📋 Description
- Brainstorm with Sales/Marketing/Editorial to develop media plans and campaigns.
- Collaborate with Sales/Marketing/Media Planning to build media plans.
- Manage insertion orders, proposals, scheduling, and inventory conflicts.
- Maintain ad workflows, analytics, docs, rate info, and strategic insight.
- Point person for custom ad executions, content, and activations.
- Oversee ad ops: launching, optimizing, QA, troubleshooting assets.
- Monitor/reconcile campaign delivery across third-party ad servers.
- Provide weekly/monthly reports; coordinate with Sales on changes and issues.
- Analyze campaigns with Sales/Marketing to meet client goals; address adjustments.
- Collect and QA ad tags; monitor delivery across systems.
- Analyze performance; meet client objectives; share updates.
- Book magazine insertions; resolve billing issues; support projects.
- Prospect new clients.
🎯 Requirements
- 3+ years in account management, media planning, or similar digital roles.
- Proficient in Google Analytics, Facebook Insights, DFP, Excel, PowerPoint, and/or Keynote.
- Self-starter; can handle multiple projects, prioritize, and meet deadlines.
- Strong communication, organization, and attention to detail; multitask well.
- Knowledge of branded content, native advertising, and third-party ad serving platforms.
- Experience with HTML and rich media troubleshooting.
- Exceptional communication and organizational skills.
- Detail oriented with strong follow-through.
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