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content marketing ppc social media email marketing marketing automation📋 Description
- Partner with sales to define target segments and lead planning
- Create multi-channel campaigns to drive sales growth
- Plan and execute field marketing programs to build pipeline
- Generate leads from site traffic via CTAs and landing pages
- Develop a content calendar including blogs, whitepapers, ebooks, webinars
- Track, analyze program performance and suggest improvements
🎯 Requirements
- Willingness to experiment with A/B testing and new channels
- Passion for unique campaign ideas and executable programs
- Advanced knowledge of marketing automation tools (Pardot/Marketo preferred)
- Ability to adapt campaigns based on data insights
- Collaborate with Sales and Marketing on campaign logistics
- Pardot/Marketo experience preferred
🎁 Benefits
- Health Benefits (Medical, Dental & Vision)
- Tuition Reimbursement Program
- Short & Long-term disability
- Life Insurance
- Matching 401K retirement plan
- Generous PTO
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