Related skills
digital advertising email marketing marketing automation lead generation sem📋 Description
- Partner with sales to define target segments and campaigns to drive leads.
- Create multi-channel content and campaigns to support sales growth.
- Plan and execute industry field marketing programs with leadership and sales to build pipeline.
- Generate new leads by converting site traffic through CTAs, landing pages, and content.
- Develop a rich content/editorial calendar (blogs, whitepapers, ebooks, webinars, infographics).
- Work cross-functionally to meet lead-gen goals aligned with marketing strategy.
🎯 Requirements
- Willingness to test new channels and run A/B tests.
- Create ideas into executable programs that drive pipeline revenue.
- Advanced knowledge of marketing automation and demand-gen tools.
- Adapt campaigns based on data insights.
- Collaborate with Sales & Marketing on campaign logistics.
- Experience with Pardot/Marketo; paid social & PPC preferred.
🎁 Benefits
- Health benefits (Medical, Dental & Vision)
- Tuition reimbursement
- Short & long-term disability
- Life Insurance
- Flexible Spending Account (Section 125)
- Matching 401K retirement plan
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