Account Based Marketing Lead

📋 Description

• Design and execute 1:1 and 1:few ABM programs aligned to sales goals.
• Oversee account selection, research and planning across channels.
• Define buyer personas within accounts and craft messages for outcomes.
• Coach cross-functional teams to activate integrated account plans.
• Partner with content teams for campaign customization and thought leadership.
• Monitor KPIs and drive continuous improvement of tactics.

🎯 Requirements

• 5+ years in ABM/Field Marketing in a B2B environment.
• Proven record managing integrated B2B campaigns with webinars, ads, and social.
• Familiar with the technology sales cycle and nurturing strategies.
• Excellent project management skills.
• Strong team player who builds relationships with marketing and sales.

🎁 Benefits

• Stock options and benefits package.
• Equal opportunity employer with diverse, collaborative culture.
• Fast-paced environment that values learning and initiative.
• Meaningful work making a difference in insurance tech.