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salesforce marketo linkedin abm 6sense📋 Description
- Design and implement 1:1 and 1:few ABM programs for PubSec accounts
- Lead account planning sessions with PubSec sales and CS
- Personalize messaging around cybersecurity, data analytics, AI/ML, observability
- Develop ABM plans using content, paid media, briefings, roundtables
- Partner with global campaigns, PubSec marketing, and product marketing
- Navigate government procurement and compliance for campaigns
🎯 Requirements
- 5–6 years in B2B marketing, incl. 2+ years in ABM/strategic field marketing
- Proven ABM programs in Public Sector
- Partner with PubSec sales leaders to translate goals into marketing strategies
- Experience driving multi-channel campaigns and executive engagement
- Experience with ABM platforms (Demandbase, 6sense, Userled), Salesforce, Marketo
- Familiarity with gov procurement processes, contract vehicles (GSA, SEWP, NASPO), and FedRAMP
🎁 Benefits
- Health coverage for you and family in many locations
- Flexible locations and schedules for many roles
- Generous vacation days each year
- Company-matched donations up to $2000 annually
- Up to 40 hours/year for volunteer projects
- Parental leave of 16 weeks
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