Related skills
salesforce marketo b2b linkedin youtubeπ Description
- Build and run ABM programs for priority accounts (net-new and expansion).
- Translate enterprise buying journeys into stage-based plays.
- Orchestrate channel sequencing across long cycles.
- Own multi-channel paid setup and optimization across Google, LinkedIn, YouTube, and content syndication.
- Collaborate with Sales, RevOps, Events, and Product Marketing to execute ABM plays.
- Drive pipeline lift and account-level metrics through measurement and sequencing.
π― Requirements
- 5β8 years in B2B demand gen ABM growth marketing with paid ownership.
- Proven experience marketing to enterprise buyers with long cycles.
- Strong in audiences, targeting, and sequencing, not just channel ops.
- Comfortable partnering with Sales teams and building executable plays.
- Hands-on capability to build campaigns in-platform, not just manage agencies.
- Knowledge of SFDC/Marketo instrumentation and CRM hygiene.
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