Sr. Analyst, Marketing Strategy and Analysis

Overview

2U is a leading online program management company helping universities and colleges deliver high-quality online programs. We are seeking a Senior Analyst, Marketing Strategy and Analysis to drive data-driven decision making across our marketing programs.

Role

As the Senior Analyst, you will develop and maintain metrics, dashboards, and attribution models to measure and optimize marketing initiatives. You will partner with Marketing, Growth, Product, and Sales to translate data into actionable strategy and budget recommendations.

Responsibilities

• Analyze marketing performance across paid, organic, email, social, and lifecycle campaigns
• Build and maintain dashboards and recurring reports
• Develop attribution models and run experiments to improve ROI
• Provide clear insights and strategic recommendations to cross-functional teams
• Collaborate with stakeholders to define measurement plans and success metrics

Requirements

• Strong experience in marketing analytics or strategy (senior level)
• Proficiency in SQL and Excel
• Experience with data visualization tools (Tableau or Power BI)
• Excellent analytical thinking, communication, and storytelling skills
• Bachelor's degree in Marketing, Analytics, Economics, or related field

Location

Cape Town, South Africa — on-site

About the Role

This is a full-time, on-site role based in Cape Town. You will report to the Marketing Analytics lead and work closely with cross-functional teams to drive growth through data-informed decision making.